Monday, October 25, 2010

Felt Epix winds up...

As the once massive, now dubiously political Midnight Oil once sang, "the time has come..."

Felt Epix, as Jason and myself, has had a fantastic innings, with its partnership with Felt, as well as its co-sponsors Ascend Sport, Night Lightning, OzRiders, the ever present mechanical wizardry of GVRaceTech and Sport Recovery. We've had the privilege to travel across the country to participate in events, to experience the wonders that many will only ever read about and to meet some fantastic people. Our adventures have given our wives near heart attacks, amused our worldwide readership and given us a lifetime of laughs, and to a certain extent that will never end. Its in our genes, the desire to go and seek and adventure, and for the past few years, we've been lucky enough to share the experience with others through the generosity of our corporate partners.

But sadly for all involved, the tough decision was forced upon us. From its very inception, we as Felt Epix, and formerly Felt Racing, have always strived to offer the most value for the sponsorship dollar. Both Jason and I have always been mindful of the fickle nature of sponsorship, and constantly pushed to find new and creative ways to expose the brands that helped us get to where we are. But for that very reason, we find ourselves in a place that is not permitting of these tasks.

Whatever form of cycling we have tried our hand at, Jason and I have always *tried* to make it look effortless. To my mind, that's extremely important for a 'semi-pro', a point of difference to the public cyclist. We have the best tools at hand to achieve that goal, and hence we should make it look easy. Truth be told, to go and do a ride in 'public', it often is easy, and that's simply because of the training that goes on behind the scenes. With our time being swept away in any number of directions, the time that was once used for training, is no longer. And hence, we can no longer commit ourselves to our cycling projects with anywhere near the success we could in the past.

Cycling in all its forms is something that I don't think you ever leave. In one way or another, you'll still always ride. Jason and myself will always continue to ride, to seek adventures and to enjoy every minute of it (sometimes in hindsight). We'll continue to push Felt Bicycles as an excellent brand, and our rides of choice. Naturally like anyone, we'd love to get a new bike each year, to ride it and to show everyone we see how good it is. But thats not the way we, as Felt Epix, are comfortable to operate. We know the monetary value of a bike, and appreciate the value of positive PR, but know ourselves that our exposure wouldn't balance that equation, and as such feel it would be unfair to deprive another rider of a share of the sponsorship budget.

Formally, Felt Epix would to thank Felt Bicycles and Southcott for all their assistance and support of the past 4 years. In the future, we hope to be able to approach you with another fresh new idea, but at the moment, we feel that funding might be better directed to younger or up and coming riders. The bikes have been amazing, the support has been unbeatable and we hope that Felt Epix has blazed another unique path in the fantastic world of cycling.

Thank you,

29 comments:

Norm said...

Always looked forward to reading your reports guys.
Well done on the past 4 years and I know I will see you both around.
Cheers

jeff said...

i too will miss following your adventures . sad to see you go . but i do understand your decision ... doesn't mean i won't miss you :( ... maybe keep the site open and report when you do have adventures . we'll all be patient :)
peacefulness

The Septic Tank Blog said...

I have really enjoyed this blog. Keep up the good work. The Septic Tank Man

pankaj said...

Thank

I adore your website - nice job!
mt buller

quepasaenmorro said...

http://quepasaenmorro.blogspot.com/

DL3 said...

I wish you happiness

http://dl3mashael.blogspot.com/2011/01/blog-post_28.html

Ankit said...

Nice Post. Visit us for latest orkut scraps and wallpapers at Orkut Scraps
Send Rose Day Scraps from Rose Day Scraps

Visit for Funny Jokes

beyondhiphop said...

felt.. do they feel up?-mixtapes

Scootland Economics said...

did it ever wind down?

- micro economics and market systems

gwadzilla said...

the comments are all over the place.. so I fit right in!

I prefer THE POWER AND THE PASSION by Midnight Oil... especially in these times

http://gwadzilla.blogspot.com/search?q=power+and+the+passion

that link did not bring up the video... but it does bring up some good randomness

eddietaylor09 said...

nice interesting and very informative post, thanks for sharing.
======
web design

Black Finance said...

Thanks A lot ,,,
Islamic Forex

IMTTAWEN said...

I LOVE YOUR BLOG


Watch and Download Movies Online for FREE! If you are looking for a place to Watch and Download Movies, you have landed on the right website. dstreaming.blogspot.com is the largest online community for watching and Downloading movies.

http://dstreaming.blogspot.com/

Amish Stories said...

Greetings everyone from the Amish community of Lebanon,Pa. Richard from Amish Stories.

Great Britain Shop Information said...

Hi I loved your article. I salute for your hard work and please do keep it up. Surely I will come back again for your next one. Regards Emma

Great Britain Shop Information

uytyey said...

Hermes bags are known for style and quality and are made from unique leather quality that makes them of highest quality. Discount Ugg Boots The quality of the Hermes bags are maintained by the strict quality parameters through which every bags have to be successfully pass before reaching out to the market. The quality parameters for these bags are so strict that from numbers of bags manufactured, Language learning only few bags pass the quality test to be sold in the market. This makes these bags so special and rare brand of bags in the market that customers await for these bags with abated breath. true religion jeans outlet Not only the common man but also the celebrities are on the waiting list for buying Hermes bags. With so much craze and craving for this bag one can understand the importance and value of Hermes bags.

Poll Nike said...

This series incorporates a diverse let that allows VARs choose four apps inside the 6 Office environment relations software programs to put together pertaining to just about any desktop computer. Office 2010 domestic wp are usually Notion, Office 2010 Admission, Glimmer, FrontPage, Owner Magnificent, Probability, Folks Director, as well as Ms powerpoint. Each one four-app repayment will definitely expense much like the Office environment Microsoft Office 2010 Ninety-seven normal file format. Download Office 2010

Rehan Ahmed said...

Make Money online from home without investment, Just Register and click the ads and earn upto 10 Dollars Daily, The best and Legimate Earning Sites Ever you want
ProBux.com

muhammad ibraheem said...

Best Beautiful Cars, Latest Hot Vehicles, Strange Cars, Super Cars Model, Funny Cars, Car Latest Models, Cars with Girls, Cars like helicopter and Most Speed and Expensive Cars
WorldLatestVehicles.com

tahir sumar said...

Latest Hot Current Affairs, Entertainment News, Pictures, Videos, Latest Hot News updates, Business News, Online Marketing, Online Jobs, Mp3 Tunes, Latest Ringtones, Bollywood Girls, Entertainment Girls, Hot Girls and Most popular Affairs in the World
Daily News updates about Latest and Hot Current Affairs
HotCurrentAffairs.com

muhammad ibraheem said...

Social Media Marketing is a very easy way for Marketing and Advertising, Now you can Get Facebook Likes, Twitter Followers, Favorites, Youtube Views,Subscribes,Likes, Google Plus Followers, Stumbleupon Followers, Digg Followers, Websites Visitors and Much More.
Just Visit the Website and Start Promoting now without any Charges
GetLikeFast.com

Fahad Naseer said...

Which Car you want..? Here is a best list of Cars and Vehicles, Hot Vehicles, Strange Cars, Super Cars Model, Funny Cars, Car Latest Models, Cars with Girls, Cars like helicopter and Most Speed and Expensive Cars
WorldLatestVehicles.com

muhammad kumail said...

Earn Money Launch a New Earning System on Facebook, the best Social Media Website where you can share some fun and earn with us, Share some pictures on Facebook and earn on every pictures you post or share. Unlimited Facebook Wall Sharing and Unlimited Earning.
Earn with Making Facebook Ids, Make Unlimited Facebook Ids and Get 10$ on Every FB Id.
jobzcorner.com

Rehan Ahmed said...

Lol is the Laugh out of Laugh where you can Fun Unlimited and Laughing Unlimited. Visit the Best Lol Network Ever, where you can every thing is lol and Funny, Troll Images, Funny Vidoes, Prank Peoples, Funny Peoples, Awkward Text, Prank Text, funny comics, Prank Images, Fail Pictures, Epic Pictures, Epic Videos, Prank Videos, Fail Videos and Much More Fun and Entertainment
lolsgag.com

ghulam abid said...

Every thing will be Free, Facebook Likes, Twitter Followers, Twitter Tweets, Twitter Re-Tweets, Twitter Favorites, Google Plus Followers, StumbleUpon Followers, Youtube Views, Youtube Likes, Youtube Subsribes, Pinterest Followers, Pinterest Likes, Pinterest PinIt, Free Website Visitors.
Just Join now and Free Increase your Social Media Networks.
GetLikeFast.com

feroz khan said...

Want to Learn Forex Trading and earn with Forex Business...?? The best Forex Trading Learning Website where you can get any thing about Forex, Trading updates, forex trading latest news, forex brokers directory, forex brokers list, Dollars news affairs, Stock Markets, stock market news, stock market analysis, technology news, international forex markets, international forex business news and all updates about Forex Trading
ForexAffairs.Com

mirza usman said...
This comment has been removed by the author.
mirza usman said...

Latest Currency news updates, latest forex trading business updates, trading updates, forex trading latest news, forex brokers directory, forex brokers list, Dollars news affairs, Stock Markets, stock market news, stock market analysis, technology news, international forex markets, international forex business news and all updates about Forex Trading
ForexAffairs.Com

hamad uzair said...

Forex Latest News, Forex Trading Tips, latest forex trading business updates, trading updates, forex trading latest news, forex brokers directory, forex brokers list, Dollars news affairs, Stock Markets, stock market news, stock market analysis, technology news, international forex markets, international forex business news and all updates about Forex Trading
ForexAffairs.Com